This study focuses on exploring the problems and the behavioral strategies of stakeholders in the governance process. Therefore, it is urgent to strengthen the management of the chaos of live streaming. However, this new business model causes problems such as the shortage of post-sales service, false publicity, and uneven quality of live streaming anchors, seriously affecting the interests of consumers. For the sake of safety, online consumption has become the most common manner, and this has generated e-commerce, which not only breaks the spatio-temporal or regional restrictions, but also conforms to the normal economic development needs for epidemic prevention and control. After the outbreak of the COVID-19, offline consumption has been significantly impacted.
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